Delta plans to meet growing leisure travel demand by expanding its route map. Obviously, all of this assumes that the airline still has customers after the disastrous SkyMiles changes.
Delta has announced it will introduce three new routes to its network:
- Atlanta to Fresno, starting June 7, 2024, with daily flights
- Atlanta to Santa Barbara, starting June 7, 2024, with daily flights
- Seattle to Dallas-Fort Worth, starting July 8, 2024, with twice-daily flights
These new flights will be available to book no later than September 18, 2023.
More play, less work
This expansion comes as the airline industry shifts increasingly towards leisure travelers due to reduced business travel post-pandemic. Delta has hinted that the new additions are just the beginning of a larger strategy to align their services with leisure travel’s seasonal ebb and flow. As we approach the summer of 2024, the airline is contemplating more leisure-focused routes to meet the anticipated rise in travel among vacation-goers.
Delta Air Lines’ new routes respond to the current market, focusing on leisure and outdoor travel. It seems like these routes, available for booking by September 18, will be the first of more new additions catering to non-business passengers.